Jenny, I would like to discuss with you how Apple has succeeded at content marketing. Each year Apple comes out with a better product than the year before to keep customers buying themmerchandise. Apple makes it a priority to put the customer first and not the product. When Apple isare trying to sell a product, they find stories about people who used the product. For example, in 2014, they displayed on their iPad home page, what"What will your verse be?" whichThis stated that everyone has something to share in the world. The ADad displays how people are using their iPadiPads to share their stories with the world around them. Another way, Apple has success in content marketing is that they don’t have elaborate and complex websites or ads. They leavekeep everything simple, give customers what they want to know and don’t include the rest. Apple keeps everything simple and that is what customers like. Even Apple billboards are simple, they just include a picture of the product and the name.