Keeping that in mind, we can notice that the purpose of Mortenson’s article is to inform and expose the success of the Boyer family, with their innovations and exclusivity in the agricultural business.
The author presented a descriptive language for the process that the Boyer family uses and thea description of some members of the family. With the use of personal phrases from Tom and his wife Barbara, the author creates a closer connection with the audience by giving them an inside aboutview of their personalitypersonalities and thinking processprocesses. Barbara calledcalls him “herher "Einstein,” which shows her appreciation for him (654). Other times TomTom also shared a childhood story where he could swim onof swimming in a clean river, and he expresses his wishes for conserving one to letriver conservation so that other people can have the same privilege (654).