The literal meaning of Brand Extensionbrand extension is the wayapproach of utilizing the well establisheda well-established brand on the new products so as to increase the sales of the products. The main motive of brand extension in the expansion of the number in the sales volume. Brand Extensionextension is thea marketing strategy to enlarge brand equity. thatThis means it solely contributes forto the enlargement of the net worth of the trademark. Over the years, a lot ofmany studies have been done inconducted on the merits and demerits of brand extension as being focused on the public's interest nut nevertheless. Nevertheless, none of themthese studies has theproduced any factual or accurate answers about the factual outcome regarding the vague topic of Brand Extensionbrand extension.

The most significant importanceaspects of brand extension isare the increment inincremental additions to the image of that particular brand. Furthermore, it also helps to convince the consumer regarding the risk of using the unknown products, which basically means that isit reduces the fear of the consumer. Once the brand becomes prominent and framed, the consumer who has been using that specific brand will be eager to try theany new items, thatwhich obviously extends the brand equity.

Likewise, some of the drawbacks or failurefailures of the brand extension is thatapproach include there is always a risk of the implications ofbeing an implied risk that the new products that willcould definitely going to hamper the parent brand. People might be so blindly follow a specific brand that if there is any degradation on the quality, they might completely abandon the original product and move to theon to a new brand. So, there is a risk of reliability on the new products of the brand.