Corporate arts sponsorship is growing in importance as an effective marketing strategy for corporations. A great amount of research has analyzed corporate arts sponsorship in the UK and US. However, very little has been investigated about corporate arts sponsorship in China because it is still a nascent field. This dissertation tends to provide a comprehensive analysis of the current situation of corporate arts sponsorship in China by analyzing the motivations for corporate arts sponsorship from both arts and business sectors, current issues for sponsoring art, solutions for improving the current situation, and future
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